Business intelligencefor
Know what to test before you spend money testing it.
Analyze the market, trends, competitors, customers, economics and pricing in one place, then get a clear B2E decision on whether the opportunity deserves your money.
No credit card required 5 analyses on the house
B2E workspace
IndiaAnalysing
Hard Water Hair & Skin Filter
Search interest rising
B2E Decision
Test with cautionDemand and margins look workable. Competition and acquisition cost still need validation.
Demand signal
+38%12
Competitors
38%
Margin
₹1,799
Price
Sample view, not live market data. Real analyses use your inputs and cited evidence, and clearly label anything unavailable.
One product. Four connected decision layers.
Product Intelligence
Understand the opportunity
Unit Economics
Know if it can make money
Pricing Intelligence
Find a viable price
B2E Decision Engine
Decide TEST / CAUTION / SKIP
Before you spend money on a product, you need to answer a few expensive questions.
Get one of these wrong and it costs inventory, ad spend and months of momentum.
Question 01
Is there real demand?
Question 02
Who is already selling it?
Question 03
What do customers actually care about?
Question 04
Where can I differentiate?
Question 05
Can the economics work?
Question 06
What price can the market support?
Question 07
Should I actually test it?
How most founders answer them today
Different tabs
Different tools
Different assumptions
No connected decision
With B2E Intelligence
One connected workflow from product idea to business decision.
One workflow
Connected intelligence
Evidence and confidence
Economics built in
Pricing connected
Clear decision
Next action
B2E connects the research and business decisions founders normally make across several tools. It does not replace every research tool you use.
The problem isn't lack of data. It's making the decision.
You can find trends, products, competitors, reviews, prices, ads and traffic data. The hard question stays the same: should you actually invest money into this opportunity?
Scattered research inputs
- 1
Product Intelligence
- 2
Opportunity Validation
- 3
Unit Economics
- 4
Pricing Intelligence
- 5
B2E Decision
One workflow
Shared inputs
One clear decision
Opportunity Validation is part of Product Intelligence, not a separate paid module.
One product analysis. Multiple intelligence layers.
Start with a product URL, name or keyword and a market. B2E builds the picture layer by layer, and clearly labels anything it cannot support with evidence.
Product
Product problem, strengths, weaknesses, perceived value, WOW potential, brand potential, bundles, upsells and product-line potential.
Market
Market overview, demand signals, search interest, trends, seasonality, maturity, saturation and growth signals where supported.
Competition
Direct, indirect, marketplace and D2C competitors, positioning, products, features, offers, pricing, reviews, ratings, strengths and weaknesses.
Customer
Target audience, pain points, desired outcomes, motivations, objections, complaints, sentiment, requested features and customer language.
Marketing
Marketing angles, positioning, emotional triggers, problem/solution angles, transformation, lifestyle, before/after and demonstrability.
Search & trend
Search interest, trend direction, long-term trend, seasonality, related and rising searches, geographic interest where available, interpretation and confidence.
Then ask: is this opportunity actually promising?
B2E does not simply give you a score. It shows the evidence and the uncertainty behind the assessment.
Evidence
Confidence
Strengths
Risks
Unknowns
What to investigate next
Opportunity scorecard
Illustrative example- Demand78/100
- Competition54/100
- Differentiation66/100
- Audience72/100
- Marketing potential81/100
- Demonstrability88/100
- Pricing potential64/100
- Brand potential58/100
Every dimension links back to the evidence behind it, with a confidence level and the things still unknown.
Unit Economics
Illustrative example- Selling price
- ₹1,799
- COGS
- ₹620
- Variable costs
- ₹610
- Contribution profit
- ₹569
- Contribution margin
- 38%
- Maximum CAC
- ₹569
- Break-even CAC
- ₹569
- Break-even ROAS
- 3.2x
What-if analysis shows how the numbers move when costs, price or acquisition cost change.
Market interest means nothing if the numbers don't work.
Use your actual costs and acquisition assumptions to understand whether the opportunity can generate healthy contribution economics.
Before you scale, know what you can afford to spend to acquire a customer.
A product can be great. The wrong price can still kill the business.
B2E combines market pricing context with your economics to identify a sensible starting price, test range and positioning.
Market range
Economic floor
Recommended price
Test range
Positioning
Discount limit
Price landscape
Illustrative example- Observed market
- ₹350–₹800
- Economic requirement
- ₹899+
- Recommended starting point
- ₹999
- Positioning
- Upper-market
Finally, get a decision.
B2E combines product intelligence, opportunity validation, economics and pricing into one evidence-based recommendation.
The opportunity deserves a controlled test.
The opportunity is interesting, but important assumptions still need validation.
The current evidence, economics or pricing do not justify the test.
Every decision explains
Why
Supporting signals
Risks
Unknowns
What could change the decision
What to prove next
Everything you need before the test
Opportunity Validation is included within Product Intelligence, not sold separately.
- 01
Product Intelligence
- 02
Opportunity Validation
- 03
Unit Economics
- 04
Pricing Intelligence
- 05
B2E Decision
Available today
- Product Intelligence
- Opportunity Validation
- Unit Economics
- Pricing Intelligence
- B2E Decision Engine
On the roadmap · coming soon
Test Strategy
Coming soon. Not available today.
Performance Intelligence
Coming soon. Not available today.
Market & Competitor Monitoring
Coming soon. Not available today.
See exactly what B2E produces
One workspace with the evidence, the numbers, the price and the decision side by side.
Product
Hard Water Hair & Skin Filter
Search interest
+38%
12-month trend
Competitors found
12
Marketplace + D2C
Contribution margin
38%
Max CAC ₹569
Recommended price
₹1,799
Test ₹1,499–₹1,999
Product Intelligence
- Demand strong
- Competition moderate/high
- Differentiation opportunity
Why
- Clear customer problem
- Strong demonstrability
- Viable economics
- Pricing opportunity
Risks
- Competition
- Differentiation
- Acquisition cost uncertainty
B2E Decision
Test
The opportunity deserves a controlled test with a limited budget.
- Next action
- Run a small paid test at ₹1,799
- Prove next
- Acquisition cost under ₹569
- Watch
- Competitor price movement
Four principles behind every B2E decision
Evidence before excitement
See the signals behind an opportunity rather than relying only on intuition.
Economics before scaling
Understand contribution economics and CAC tolerance before increasing spend.
Pricing before launch
Find a price that makes sense for both the market and your economics.
Decision before commitment
Get a clear TEST, TEST WITH CAUTION or SKIP recommendation.
What founders say about B2E
Earlier I used to shortlist products from Instagram ads and gut feel. B2E showed me the search trend and margins before I spent a single rupee on inventory. Saved me from one bad bulk order itself.
I run a small D2C snacks brand from my hometown. The unit economics part opened my eyes. My courier and packaging costs were eating everything. Now I price with confidence.
What I liked most is it does not say everything is a great idea. It told me to skip one product I was very excited about, with reasons. That honesty is rare in these tools.
Competitor prices, customer complaints, pricing range, all in one report. Earlier this used to take me one full week of Excel and browser tabs. Now it is one afternoon's work.
As a first-time founder I had no idea how to validate demand. B2E gave me a proper step-by-step path: check the market, check the numbers, then decide. Very useful for people like us outside the startup circle.
I sell handcrafted home decor online. The decision report clearly showed where my risk was: not demand, but logistics cost. That one insight changed how I plan my launches now.
Built by a founder, for founders.
B2E was built from the perspective of an e-commerce founder who wanted better decision support before committing money to new opportunities.
Built by Manoj Chandran, Founder of Bcom2Ecom.
Also available
Connect B2E Intelligence with supported AI assistants.
Start with 5 free analyses.
Free Trial
₹0
5 analyses total
Experience the full B2E workflow.
Pro
₹499/month
or ₹4,990/year
50 analyses / month
For founders actively researching opportunities.
Growth
₹799/month
or ₹7,990/year
200 analyses / month
For founders analyzing opportunities frequently.
Use your first 5 analyses to decide whether B2E belongs in your workflow. B2E provides decision support based on available evidence and your inputs. It does not guarantee sales, profitability or business success.
Stop guessing. Start making better product decisions.
Analyze the opportunity. Check the economics. Find a viable price. Get a clear decision.
No credit card required.